The report, to which contributed Nomisma, specialized in market researches, and TradeLab, a business consulting company, showed consumption data for the year 2021, highlighting many positive aspects and yet it didn't overlook hardships, either.
Overall, consumptions went extremely well, after the lockdown period affected badly the on-trade market for obvious reasons (with bars and restaurants closed, the Horeca or Hospitality sector went downhill). Actually, according to TradeLab researches, during last summer on-trade consumption significantly arose: 34% Italians had their aperitivo outside, at bars or restaurants (compared to 26% in 2020), and more than one million cocktails a day were served.
Wine performed satisfactorily as to export, especially in China with an astounding 47.2% (27% in Russia and 15% in Canada). In the US sales were slightly below average, but still higher than 2019 (with a 14.7% in 2020 and a 14.4% in 2019). Italy's still the first wine exporter globally as to volumes, though on the value side France is almost invincible, with its wines' skyrocketing prices.
One out of three Italians buys wine online, but e-commerce still has a small influence on the general off-trade business, if compared to other countries: online sales made a 4% in 2020 in Italy, a 12% in UK and a 10% in France. Sales in large-scale retail trade recorded a positive trend with a +6.1% compared to 2020 (2 billions euros) and Prosecco is the great protagonist here: 21% of all large-scale retail wine sales are spumanti, and 75% of Charmat dry bottles sold are Prosecco's, the king of Italian sparkling white wines.
Denis Pantini and Emanuele Di Faustino from Nomisma pointed out that major companies are the driving force both for wines and for spirits. Wine companies whose income exceeds 50 millions euros, make up for 41% of all wine revenues, while companies whose incomes vary from 10 to 50 millions euros contribute with a 38%, and wines labelled as DOP – Denomination of Protected Origin play an important role. As to spirits, the percentage is even bigger: companies with over 50 millions income represent 84% of all revenues, and here aperitivos are dominating.
These encouraging data don't diminish the fact that companies are facing serious problems due to the pandemic, as Federvini president Micaela Pallini underlined. Now that the industry is recovering from lockdowns, it must endure problems like crazy logistics costs and increasing costs for raw materials too. «An effective support by the State Government to promote companies on international markets of major interest, is needed more than ever, now», said Pallini.
Cover photo taken from Federvini official website