And the kings are... Sparkling wines! Italian wines performed incredibly well last year on international markets: +12,6% in the first 11 months and a possibile wrap of 2021 amounting to 7,1 billions euros. The figures come from a report by Osservatorio Unione Italiana Vini – Vinitaly, which highlighted a significant rise in demand especially for sparkling wines, with Prosecco and spumanti leading the way: a sort of “revenge spending”, as they called it, due to post-lockdown euphoria.
Prosecco recorded a 43% increase in the US market (which saw an overall 33% increase of Italian wines as to value) and an astonishing +117% in China where, despite Chinese usual fancy for reds, sparklings almost doubled in sales and Italian spumanti raised by 33%. And in other countries things went extremely well too: Italian wines' exports raised in Canada (+23%), Switzerland (+11%) and Japan (+5%).
«Italian sparklings are set to wrap up 2021 with a 30% rise – said Paolo Castelletti, Unione Italiana Vini Secretary General – Following this trend, mainly set by Prosecco, we expect other wines to increase, and soon sparklings will exceed one billion bottles a year. But we must be careful as 2022 already proved to be tricky, with rising production and energy costs».
«The industry that suffered most from the pandemic, has now become the symbol of post-lockdown reaction – said Giovanni Mantovani, Veronafiere General Director – But let's not underestimate also Italy's strongholds' performances: like the increase on US market of DOP red wines from Piedmont (+32%) and Tuscany (+26%), and Sicilian reds' growing popularity in Canada (+52%)».
Both the US and Canada will be profusely represented at the next Vinitaly, Italy's biggest wine fair organized by Veronafiere, which is due from April 10th to the 13th 2022 in Verona.
Prosecco recorded a 43% increase in the US market (which saw an overall 33% increase of Italian wines as to value) and an astonishing +117% in China where, despite Chinese usual fancy for reds, sparklings almost doubled in sales and Italian spumanti raised by 33%. And in other countries things went extremely well too: Italian wines' exports raised in Canada (+23%), Switzerland (+11%) and Japan (+5%).
«Italian sparklings are set to wrap up 2021 with a 30% rise – said Paolo Castelletti, Unione Italiana Vini Secretary General – Following this trend, mainly set by Prosecco, we expect other wines to increase, and soon sparklings will exceed one billion bottles a year. But we must be careful as 2022 already proved to be tricky, with rising production and energy costs».
«The industry that suffered most from the pandemic, has now become the symbol of post-lockdown reaction – said Giovanni Mantovani, Veronafiere General Director – But let's not underestimate also Italy's strongholds' performances: like the increase on US market of DOP red wines from Piedmont (+32%) and Tuscany (+26%), and Sicilian reds' growing popularity in Canada (+52%)».
Both the US and Canada will be profusely represented at the next Vinitaly, Italy's biggest wine fair organized by Veronafiere, which is due from April 10th to the 13th 2022 in Verona.
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