It will be a somewhat downsized version of what it used to be, for obvious reasons of public health safety, but that won’t take the charm away from it. Friuli Doc will showcase, as usual, the region’s best local wines and food products, and also the best handicrafts - genuinely 100 percent “made in Friuli”.
A few collaborations that started in recent years, will strengthen even more for the 2020 edition: San Daniele ham’s official consortium and Montasio DOP cheese's consortium will treat visitors to their exquisite products, Coldiretti will represent local farmers and the University of Udine is managing food-farming workshops for the public. Artisans will display their skills thanks to trade associations such as Confartigianato. The city Conservatory too will engage people’s interest with live music all around Udine.
Tastings will play a central part in Friuli Doc, with local winemakers serving their most renowned wines (especially those from native vine varieties), and restaurants and hawkers serving typical Friulian food which is impossible to resist: frico, cjarsons and more delicacies from all over the region.
Less is more: quality on top
Udine’s municipality managed to keep the focus on quality rather than on quantity, to attract a more conscious involvement as to the audience. It also encouraged exhibitors to use completely recyclable tableware and materials for a more sustainable impact.
It won’t be easy though to repeat the huge success of last year’s 25th edition, which reached a peak of 360 thousand visitors in just one day. And the tastings too were really appreciated: more than 10 thousand wine glasses were served, with Ribolla Gialla topping popular favourites’ list, almost 1.300 people picked at delicious San Daniele ham and 15 Montasio cheese wheels were cut down to satisfy the passing crowds.
Next week maybe numbers couldn’t be the same, but regional flavours & masterpieces will sure be just as brilliant as ever.